Communication with clients all over the world who speak different language

You know that today a well-educated person living in each country ( except the poor countries, I mean Africa, Mongolia, Nigeria etc.) should know at least two languages: native language and, of course, English. This language is treated as the language of international trade and business, the language of the world’s communication, the language of high-tech. Thus, it’s really crucial to know it. As for me, American-English is my native language. My father comes from London, my mother has the whole her life lived in Boston. So I’m partly Englishman; while American blood flows in my veins as well.

Starting link building campaign

When you start link building campaigns, you want to be able to check their progress. Due to big amount of websites that provide tools to see how many backlinks each site has, seeing that progress and your results is pretty easy to do. Although, many people use the tools in a wrong way: the simply use too many or too few tools, wasting time, or just avoid using their full potential. I suggest you some tips that might be helpful in your link building campaign.

Hope is not a reliable approach to social media marketing

Hi to everybody! I apologize for my long-period absence…I haven’t updated my blog for about 6 months but there are some reasons for this. The first one is that I have moved to another city (Boston), the second is that I have visited Buenos Aires and it was great! Nevertheless sometimes some thoughts are born in my mind and I want to share them with you, my friends. The subject of my current entry is wrong approach to marketing strategy.

New Subdomains Listing in Google’s SERPs

It seems like it is time to change strategy for some of us. News about Google lists subdomains differently in its SERPs has proven.

There was a great strategy to dominate in Google SERPs but Google become only smarter… So, there will be no such chance anymore to get all 10 spots in Google’s SERPs page by spamming it with subdomains. Sites have long used and abused subdomains as a way to dominate the SERPs – rather than getting just 2 of the 10 spots on a results page, webmasters used that 5 subdomains on the same site can help to take all 10 results on a SERPs page. That is why having plenty of subdomains on your site is not so useful anymore. About this Matt Cutts said: ” in some circumstances, Google may move closer to treating subdomains as we do with subdirectories.”

Do you know all online advertising terms?

Talking with a client or just chatting with friend about my work sometimes become really complicated for my friends and then even for me. I’ll explain. I’ve come across such a great phrase as “if it is new for you it doesn’t mean that this is new ” and this works vice versa. So, talking about PPC advertising it is really difficult to speak without using specific terms and it is easier to explain them once then always try to avoid those. And to describe the whole picture and be clear here goes the list of online advertising terms, maybe those definitions will help you to clear up something or you can just use them and show your friends in order not to explain all those terms by yourself:)

Ad Impressions

is the display (serving) of an online ad

Page Impression

or page view is the call of a complete web page by a browser

Display Advertising

includes all forms of visual banner/button/tower ads that may be any mix of images, video, sound, text and interactivity.

Ad Serving

is the process/technology associated with delivering (serving) and tracking online ads.

Ad Trafficking

is the process of supplying campaign creative materials and tracking links to publishers through an ad serving platform.

Ad Op

Advertising Opportunity

CPA

Cost Per Actionpayment model for advertising. Publisher is paid for actions that occur on site as a direct result of the advertising.

CPC

Cost Per Click payment model for advertising. Publisher is paid for clicks delivered as a direct result of the advertising.

CPM

is the cost per 1000 ads served by a publisher.

CTR

Click Through Rate

Post Click Tracking

is the process/technology for measuring the effectiveness of an ad campaign after the viewer has clicked on an ad. This is typically done using ‘tags’ that measure the pages viewed on a web site directly following a clickthrough.

Post Impression Tracking

as above but focuses on tracking interactions with an ad after the impression is served. Interactions may include “replaying” a movie within the ad, submitting data through the ad and initiating a rich media component of an ad such as expanding a banner down. This type of tracking allows advertisers to see how users engage with the ad prior to clicking through.

Text links

are ads that rely soley on words to communicate the advertising message with no supporting imagery.

Putting AdSense into Your Blogger Header

Have you ever thought how great and clickable it would be to put your AdSense blocks into your header in your blog on blogger? not near it, not on the top of it or right next to it but in it! To cut the long story about its efficiency and design qualities I will start the code performance!

Go to edit HTML and I hope you all know where it is and how to find it))) ok Find this part of code in your HTML:

<div id=’header-wrapper’>
<b:section class=’header’ id=’header’ maxwidgets=’2′ preferred=’yes’ showaddelement=’yes’>

SEO and Internet Retailer

I have been saying for the last few days–SEO experts are still placing way too much value on things that are mattering less and less. According to the report, the definition of optimized websites are sites with appropriate titles, keywords, site architecture and other items related to spiderability.

Should companies have appropriate titles and meta tags? Of course they should–that is a given. But can you expect to see huge leaps in search engines because of those factors if your site has not built authority in the search engines? The answer is no unless you are in an industry without any competition. If you don’t believe me, just try it.

You see, this last item is the dirty secret of how SEO relates to internet retail. Generating inbound links to a commerce site is many times harder than generating links to an informational site. Unless you are selling a unique product that has a lot of appeal, you have will have to work very hard and creatively to find ways to obtain inbound links without paying for them or bartering for them. While either of these things may be OK, depending on your industry, you simply may not be able to afford to pay for enough links to get where you need to be.

Creating a Menubar Right Under Your Header in Blogger

It will take you a few minutes to create your own Menubar in your Blogger.
I haven’t fount such page element that is to add a menubar to your blogger. So, believe, if you do exactly in that particular way that is written below, you will get a nice menubar right under your Header and further replace it wherever you want it to be. I’ve found Menubar more useful and efficient than labels or any other page element in blogger for these purposes to classify your content.
Let the show begin!

As usual, before doing something, save your template.
Then, Template–>Edit HTML and search in your code for lines that I’ve given in red color…

<div id=\’header-wrapper\’>
<b:section class=\’menubar\’ id=\’menubar\’ maxwidgets=\’1\’ showaddelement=\’yes\’>
<b:widget id=\’LinkList2\’ locked=\’true\’ title=\’Menubar\’ type=\’LinkList\’/>
</b:section>

Post Summary. Implementing “Read more…” to Your Posts on Blogger.

Implementing “Read more button” to your posts is a good method to show on your main page only the beginning of your post in order to make your readers interested. Also, it gives the opportunity to put on your main page a great number of posts without making it incredibly long and difficult to load. This will help you to put only first paragraph or as much as you wish. In blogger I haven’t found tag “more”, which I usually use in such cases, but who cares? I’ve found another way, in the end you will get the phrase “Read more” but you can easily change it to whatever you wish. Let’s get started! To have it properly do exactly what I’ll tell you and before it save your current template! As always Template–>Edit HTML and search for tag </head> and put this code directly before it:

How to Get Rid of Navigation Panel at the Top of Your Blogger

Do you like this navigation logo on the top of your blog? I don’t, actually because I see the same thing on the most of the blog on blogspot except those, who know how to get rid of it. I’ll tell how to do this. It is apparently better without it, maybe it’s not so convenient to enter your dashboard, but personally I have sacrificed my navigation panel without doubt for the sake of my blog’s appeal. I know two ways to how to remove your navigational panel. The first one is as simple as you can imagine: Template–> Edit HTML:

1. Paste following code right after <head>