Someone said that simplicity helps to discover incognizable things. This idea is also reflected in SEO best tactic. Remember that the key point in SEO tactic is inferred in simplicity. It means that while talking to an SEO costumer is to learn how to explain SEO in the simplest ways.
When you are dealing with a newbie or SEO dilatant be short and simple in your explanation of SEO: it should takes not more than 30 seconds or even less. Otherwise you’ll fail. You have to to figure out how to net things out into higher level business concepts.
1. What makes link building so vital?: The simplest way of explanation is “Link building is important because links mean votes for your site. The more votes you have the better your rankings will be. This is why DMOZ ranks more highly than other directories sites”.
2. All links are not made equal: “Search engines value the relevance of the link highly. Links from unrelated sites don’t hurt you, but they are useless in comparison with links from a relevant site. Also, a link from Search engine site counts more than a link from Jim’s marketing blog, because Search engine site itself has more links pointing to it.
3. Why link building is an endless activity: The Internet itself generates high-level competition where the strongest and goal-seeking wins. Link building must continually be made because at least one of your competitors will do so. If you don’t catch up your competitor you’ll loose this game.
4. Why search engines have fixed issues: It is absolutely possible to server up different content at http://yourdomain.com, and it’s possible for that content to be controlled by different people. As a result, search engines need to treat them as separate pages, and this makes one version a duplicate of the other.
5. What search engines do with duplicate content: Google wants to list one copy of a piece of content in their SERP. So they pick one version of the content to include in their results for a particular query.
6. How is duplicate content discovered?: Evidently that the same copies are treated as duplicate content, but there are also near copies. Common menus and boilerplate on a site are ignored, and the page’s unique content is evaluated to determine the level of similarity with other pages. If search engine decides that your content exceeds fixed norm it means that your content is duplicate.
7. Bought links are bad links: Normally search engines count links to your site as editorial votes for its quality. A purchased link is compensated, and therefore likely not editorial. While finding paid links algorithmically may be hard.
8. SEO is strategic: To learn how to market your site (to get links) on the web is important to Search engine optimization. SEO can help you understand what are the best links for your site and where you can find them, and this can affect your marketing strategy and the content you offer on the site.
The search engine algorithms seem to be pretty complicated and unpublished, there is plenty about SEO that is difficult to understand. But while explaining all this to a non SEO person, be simple and short. It really helps! Relible software development process is crucial…
Filed under: seo
