Good day! Today I have decided to write an article about popular issue – is SEO so profitable and reliable to perceive it as permanent recourse of money and as a carrier in general. You may ask me why not? And you’ll be right. Today it’s difficult to image that there was the time when SEO was not a separate profession – web masters just performed some basic SEO for the sites they managed and that was all. Then the technological revolution blew up. The sites changed their destination, they spread and expanded growing and making money. Thus it became more reasonable to hire a dedicated SEO specialist than to have the web master do it. Needless to say that today the demand for skilled and experienced SEO experts is high and is constantly on the rise.
There are many living proofs that SEO is a viable business. What’s more there are many people who just make their living due to SEO and someone made a fortune.
Search engine optimization is a job that has a huge advantage – it can be combined with your current job in company and also can be practiced while working for a company or as a solo practitioner. You know that there are many job boards like Dice and Craigslist that publish SEO job advertisements. In comparison with marketers, developers and disigners many SEO expert earn much more money. Salaries over $80K per annum are not an exception for SEO jobs.
Devoting time and efforts to SEO practice you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour it’s normal. If you are strong in SEO and afraid of working on your own, you can start a SEO job, learn a bit and then start your own company. There are great forums as digitalpoint and sitepoint that can be a good tutor in learning SEO.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don’t get disillusioned if you didn’t pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
Plenty of companies offer vital solutions that include Web design, Web development and SEO. In fact, many clients expect that when they hire somebody to promote their blog or site, they think that site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truly valuable professional.
On the other hand, many other companies are dealing with SEO only because they feel that this way they can concentrate their efforts on their major strength – SEO, so you can factor into consider this possibility as well.
The Web has changed the way companies do business. SEO has become a real mediator between marketers and advertisers, publishers and web masters, so to some extent today’s marketers and advertisers need to have at least some SEO knowledge if they want to be successful.
People who come from design, development or web administration may perceive SEO not technical enough and they even might feel that they will downgrade if they move to SEO. Don’t be so nervous about this – you can learn a LOT from SEO, so if you are a talented technician, you are not downgrading but you are actually upgrading your skills storage.
Finally, I should say some encouraging words for SEO newbies. If you need some more proof that SEO is a great career, have a look at the available courses and exams for SEO practice. Well, they might not have an international certification but still they help to institutionalize the SEO profession.
P.S. The next my post will be about ugly aspects of SEO. See you!
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