One day I heard interesting news. The President of one big company said, ‘each newly found client for our business as worthy as a gold bar…’. I don’t remember which products that company produced, but nevertheless there was a real fighting for new clients. Unimaginable discounts, long-term credits. Today it’s obvious that the main target of each company whether it’s big or not is to find and attract as much clients as possible. Actually, according to the statistics each client becomes substantially addicted to some brands, labales and services. That’s why a lot of people give preferences to some brands if compare with others.
Hence, creating your own business don’t overvalue ideas of being first.
Interestingly but it’s not essential to be first to have a good business, and you don’t have to be unique. Of course, if you have knowledge and an idea of becoming special don’t hesitate to do this. But remember that far more important than being the first is just the simple basis of providing your customers with good value. If one person buys a good and qualitative product he always booms and not realizing that he’s advertising it.You motto should be – ‘give good value for every dollar spent’; and that will build return business, and word-of-mouth advertising, and reliable business campaign.
Don’t bother yourself whether you’re the first; otherwise ask yourself if you can get customers? Will they be satisfied and pleased with your product or service, will they recommend you to other potential clients, and come back for more? If you know all this, then you can start up a business even if you aren’t the first.
Relatively a little successful start-ups depend on the ideas or uniqueness. What matters is doing it, starting it up, carrying it through. You know when Apple Computer started its carrier? In 1976, when thousands of people had the same idea. It was that very time for that very idea, as volcanic eruption — the irreversible process. Altair and MIPS were already working. Every guy in the country who knew about computers talked about it in their meetings. Jobs and Wozniak, however, did it. They found the resources, hired staff, took the risks and started up.
There are plenty of bright examples. Was Federal Express patentable? No it wasn’t, but they did it. Look at Amazon.com; it was a good idea to sell goods over Internet, but easily copied. In that case they were aware of stiff competition, so they had to move fast and gain visibility very quick, to pre-empt business rivals. How about fast food cafes? By the time you’ve had a good idea, so have many thousands of people. Build some preference firstly, implement the idea into reality and work with it, bear down and make it function.
Filed under: internet marketing
